Workshops are offered as part of the VIP Conference Pass only.

There are 8 workshops offered this year, each workshop is 3 hours. Classes will be limited to no more than 40 participants to ensure a good educational experience. Enrollment is first come, first served.

Each VIP Conference Pass includes one (1) Pre-Conference Workshop. You can select your workshop after completing the ticket purchasing process.

All workshops will be held in Anheuser-Busch Hall.

Workshop: Google Analytics 4 Rags-to-Riches Reporting

Instructor: Brett Lohmeyer, Senior Director of Digital Marketing Analytics, Equifax

Monday, May 13, 2024 | Time: 9 am - 12 pm CST

GA4 is awful. Or is it? In this three hour workshop we will walk through the process of creating powerful and useful analysis out of GA4 (Google Analytics 4).

This session will go beyond a basic introduction to GA4. It will be a deep dive into GA4's capabilities and will include a real world example of how we can transform GA4 data into interesting insights about your website users.  Attendees should expect a blend of expert-led presentations, interactive discussions, and hands-on exercises, to gain invaluable insights into the latest web analytics techniques and strategies, ensuring they stay ahead in the rapidly evolving digital landscape.

The core of our workshop is a practical project where attendees will create a story using GA4's data. This hands-on activity is designed to put what you've learned into action, focusing on crafting a report that tackles a real business question. At the end of the presentation, we will go over some of the more advanced use cases of how to leverage the raw Google Analytics datasets to create powerful analysis of customer behavior. 

Workshop: Translating Ideas into Actions: The Secret to Stopping Thumbs on the LinkedIn Feed

Instructor: Petra Hailu, Sr. Content Solutions Consultant, LinkedIn

Monday, May 13, 2024 | Time: 9 am - 12 pm CST

You've got your content themes; you've got your campaign ideas...but how do you create the ultimate content and media mix that will stop thumbs and drive engagement?

In this immersive workshop, we'll cover key creative concepts for designing content and effective ads on the LinkedIn newsfeed and share some of our best tips, real-world examples and interactive exercises to help you optimize your Social Media strategy.

Workshop: Google Ads Power Hour - 3 Hours to Supercharge Your Campaigns

Instructor: Amy Warren, Partner & Director - Paid Search, Wavemaker

Monday, May 13, 2024  | Time: 9 am - 12 pm CST

More info coming soon...

Workshop: Video Marketing Strategy (Masterclass)

Instructor: Jeremy Corray, EVP Digital Entertainment, Coolfire Studios

Monday, May 13, 2024 | Time: 9 am - 12 pm CST

Looking to "lean into video" but don't know where to start? Is your boss asking you to "make a viral video"? Do you engage a production company or use "internal resources"?

Join this intensive half-day deep dive into each step of planning a sustainable video strategy hosted by Emmy-award winning producer for Coolfire Studios Jeremy Corray and special guest stars from experienced producers, directors, project managers and promotion specialists as they give an overview from discovery to pre-production, production, post production and promotion.

Whether you're just starting your video strategy, or are looking to make better use of your marketing budget, this lively and intensive course will mix "hard lessons learned" with real talk and humor around working with stakeholders internally and most of all managing client expectations to make your next video campaign a smashing success. Now, where is the crafty table with snacks?

Workshop: AI in Digital Marketing - Practical Strategies to Leverage ChatGPT and More

Instructor: Jarad Johnson (Founder/CEO) and Sarah Nenninger (Director of Engagement), Mostly Serious

Monday, May 13, 2024 | Time: 1 pm - 4 pm CST

Integrating artificial intelligence into your workflow may be the most important action you will take in 2024. And balancing the use of AI tools with the need to maintain your organization's unique voice and values is a critical step in this integration. 

This session will teach hands-on, practical applications of existing AI tools, like ChatGPT, that will increase you and your team's efficiency and quality of work, along with forward-looking opportunities to leverage AI in innovative ways. It will also cover how to ensure your organization's AI usage aligns with your principles, and your unique point of view still shines through. 

How attendees should prepare:

• Set up a ChatGPT account at chat.openai.com
• Bring a laptop or tablet that ChatGPT has been used on before

(Note: Although it is not necessary, it is recommended to sign up for the pro plan of ChatGPT ($20/mo) in order to have access to GPT-4 and other features that will be used in this workshop. Standard plan users may lose access during the workshop if demand happens to be high during this time.)

Workshop: Supercharge Your Influencer Marketing - Build Your Powerful Network of Brand Advocates

Instructor: Alicia Underwood, Founder & Principal Strategist, TwentyThree, LLC

Monday, May 13, 2024 | Time: 1 pm - 4 pm CST

Join us for a session on building a robust network of brand advocates tailored to your brand! From influencer search and full-stack content creation to ambassador and referral programs, learn how to design your own influencer marketing program that boosts customer loyalty and outperforms the competition.

Whether you're new to influencer marketing or looking to refine your approach, you'll gain actionable insights to elevate your brand's influence.

Workshop: Podcasting 101 - Getting Started

Instructor: Vernon Ross, Founder of Enterprise Podcaster Vernon Ross Consulting, and Senior Account Executive at Supporting Cast 

Monday, May 13, 2024 | Time: 1 pm - 4 pm CST

"Podcasting 101: Getting Started" is a foundational session tailored for aspiring podcasters, focused on leveraging the latest tools and AI technologies to launch a successful external or private podcast, enabling you to captivate a broad audience and carve out a unique space in the dynamic podcasting community.

In this comprehensive three-hour workshop, we'll guide you through the process of initiating your very own public or private podcast. We'll cover the core aspects of podcasting, discussing the critical equipment needed, software choices, and hosting solutions that lay the groundwork for a successful podcast. You'll gain insights on developing compelling content that engages and captivates your audience. Finally, we'll walk you through innovative strategies for promoting your podcast publically or within your organization to ensure it reaches its full potential audience and creates a lasting impact.

Participants will gain insights into:

• Podcast Setup Fundamentals An in-depth look at selecting the right equipment and software, complemented by expert recommendations on hosting platforms. 
• Content Creation Strategies: Techniques for developing content that captivates your audience, with a focus on storytelling, episode structuring, and audience engagement.
• Marketing and Promotion: Tailored advice on leveraging both internal and external channels for podcast promotion, including tips on building a listener base and fostering community around your podcast.
• Exclusive Access - Workshop attendees will get exclusive access to Story Weaver - A private Ai tool to help with building effective scripts and question outlines for podcasts.

This workshop is designed to equip you with the knowledge and tools needed to launch a successful podcast, from the technical setup to content creation and promotion.