THE MDMC26 THEME IS "THE LAUNCH EFFECT"
Marketing has always loved its "effects."
We've got the Halo Effect, where one great impression lifts a whole brand, and the Network Effect, where value grows as more people join in. But there's another force quietly shaping the future of marketing... one that blends creativity, technology, and human drive into something bigger than any single campaign.
It's called The Launch Effect.
LEARN MORE ABOUT THE LAUNCH EFFECT
In "The Launch Effect: The Hidden Force Behind Every Breakthrough," Dr. Perry Drake (Founder of MDMC and Chair of Marketing and Entrepreneurship at UMSL Ed G. Smith College of Business) explores how the power of a well-executed launch goes far beyond simple metrics. The article explains how it acts as the catalyst; something that turns bold ideas into momentum. Creating an effect that reshapes campaigns, careers, and even entire industries.
This dynamic force is reshaping modern marketing by blending creativity, technology, and community engagement. From viral TikToks to AI-driven personalization, Dr. Drake reveals why launches today aren't just events but living systems that fuel lasting impact, and why this concept lies at the heart of experiences like the Midwest Digital Marketing Conference (MDMC).
If you're curious how launches can spark exponential growth and drive meaningful change in your work or brand,
read the full blogpost ↴
THE CALL TO LAUNCH
If you've ever been to MDMC, you've felt it... that energy when creativity and collaboration collide.
The hallway chats that turn into partnerships. The sessions that spark new strategies. The confidence that comes from community.
As MDMC 2026 approaches, The Launch Effect isn't just a theme, it's a challenge:
→ What are you ready to launch?
→ Who can you launch with?
→ What ripple will you create?
The world doesn't need more ideas sitting on the shelf.
It needs motion. Courage. Follow-through.
The future belongs to those who launch and it's the driving force for MDMC into the next decade.
